Transparent, Diverse And Empowered Culture We find new ways of doing things and take everyone along. Our people are empowered to seize new opportunities and create a diversity of thought. There is respect for ideas, people and differences. We are driven by ethics and our goals are shared, just like our values. undefined
Live The Brand
An Iconic Timeless Brand Since 1901, we carry the legacy of expert workmanship while building simple, pared-down, pedigreed British engineered authentic motorcycles. Our brand translates this history into modern-day motorcycling for our riders, thus kick-starting the lifelong pursuit of exploration.
Smartly Differently People Our team is unconventional and sets new standards of innovation. Encouraged to think outside the box, we are not afraid to take risks and express our authentic selves. Bold and unique in every way, we believe in changing the rules of the game.
Know No Boundaries
Boundaryless Opportunities Our strength lies in being flexible. We collaborate and co-create to realise our true potential as a team. There are no borders in our world and we harness the power of our communities inside and outside alike. Our focus is to be agile, adaptive and intuitive as we find newer opportunities to grow and tougher challenges to rise.